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Leadership Jacksonville Campaign Seminar

Leadership Jacksonville’s
Nonpartisan Political Campaign Seminar

Leadership Jacksonville’s mission is to educate, connect and inspire diverse leaders to build and strengthen their communities. Many times this is done through nonprofit service, but for some this work is done through elected office.

Leadership Jacksonville’s Nonpartisan Political Campaign Seminar is an intensive five-session course providing practical knowledge for those considering entering the political arena. Learn from elected officials, seasoned professionals and experts in a variety of related discliplines and backgrounds. Get the information you need to evaluate crucial decisions to make before running for office and examine how to plan and execute effective political campaigns for local, state or national elected offices.

Your Successful Political Career Starts Here.

• Tailored for First Coast campaigns
• What to consider when considering running for office
• Ethics in campaigns and in public service
• Building the right campaign team
• Voter targeting, research, polling and strategy
• Media relations, managing message, crisis communications
• Fundraising, friend-making and much more…

Leadership Jacksonville selects between 10 – 20 applicants for its Spring 2018 political campaign seminar cohort.

The interactive small-cohort seminar class utilizes the extensive experience of numerous carefully selected local and state experts and officials. Class sessions examine many aspects of how to plan and execute effective political campaigns, as well as issues involved in ethical public service. The seminar includes five 3.5-hour class sessions each followed by lunch with local elected officials.

Spring 2018 Campaign Seminar Program Dates

• Friday April 6, 8:15 a.m. – 11:45 a.m.*
• Friday April 13,  8:15 a.m. – 11:45 a.m.*                      *All sessions will be followed by lunch sponsored by
• Friday April 20,  8:15 a.m. – 11:45 a.m.*                       Fidelity Investment until 12:30 p.m.
• Friday April 27,  8:15 a.m. – 11:45 a.m.*
• Friday May 4,  8:15 a.m. – 11:45 a.m.*

Topics covered include:

What to Consider When Considering Running for Office
The experience that makes for good candidates and good elected officials
What elected public service really requires
Campaign costs and potential funding sources
What will campaign life be like for me and my family?

Election Officials, Volunteers, Pollsters and Consultants
Your friends at the Supervisor of Elections Office
Do you need polling, and what makes a useful poll?
How to pick a campaign manager / campaign consultant or other paid campaign staff
How to recruit, train and manage volunteers

Campaign Planning and Budgets
Building a campaign plan, strategy and schedule
Developing a reasonable budget for your campaign

Friend-making and Fundraising
It’s who you know, and how you know them
Campaign Treasurer vs. Finance Committee Chair
How to raise money for political campaigns

Message, Media and Crises
Getting on and staying on your message